Meet Chelsee Pettit, the force behind Aaniin Retail Inc. Inspired by a moment in downtown Toronto, she launched Aaniin, celebrating Indigenous cultures with a twist—Indigenous syllabics on apparel. Realizing the need for deeper connections, Chelsee innovated with QR codes, sparking conversations beyond language barriers. Committed to empowering smaller Indigenous businesses, she offers visibility and support. Chelsee's vision extends to reshaping the Indigenous economy through fashion. With events like business development days, she paves the way for sustainable growth. Now, Aaniin is evolving into a department store space, uniting diverse Indigenous-owned products. Chelsee's journey isn't just retail; it's a cultural movement fostering dialogue and pride. Chelsee is a proud member of aamjiwnaang First Nation.